Spirits & Cocktails
Australia

Everybody knows that the Government loves the taste of tax in your booze, but how much do they like it? The tax on spirits is as high as 80%. It’s time to call an intervention, so we called in some of the industries heavy weights to help put a freeze of the unfair tax rate.

The campaign was geared toward consumer awareness with an approach to creating and sharing content which included outdoor, radio, social and print.